What is SEO?
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. SEO works by demonstrating to search engines that your content is the best result for the topic at hand.
How can it benefit me and my business ?
The benefits are obvious: free, passive traffic to your website, month after month. If your business wants to attract new customers from search engines, then SEO will be an essential aspect of your digital marketing strategy.
A well-executed SEO strategy will make sure your website gets found by the right people at the right time. It will create a steady stream of enquiries from your ideal customers, people trying to solve the problems your organisation solves. SEO matters if your business strategy depends on attracting potential customers online. It’s not the only aspect you need to consider, PPC and social media being two others, but if you want people searching in Google to find your business, SEO matters.
How much will it cost me ?
The cost of SEO depends on the nature of your business and the market in which you operate. If, for example, you only sell locally and don’t have much competition, securing the number 1 spot for a specific search term will be simple.
If you’re operating in a global market, trying to rank for competitive search terms, your digital marketing and SEO budget will need to be much more significant.