Analytics helps you understand how people use your sites. When used properly, data will help you see what’s working well, what’s not working, and help you make decisions about “what to do next.”
How can it benefit me and my business?
Analytics is a very important digital marketing tool, but seriously underused by most businesses. It allows you to measure the results of individual campaigns in real-time, compare the data to previous periods, and so much more. Here are some of the reasons that you should be using Analytics to measure the success of your website.
Analytics shows you data from all channels that are directing traffic to your website.
Analytics allows you to set up goals to track when a user completes a certain action on your site. Regardless of how many users each channel is driving to your site, you need to know that this traffic is converting.
Allows you to review how well users are interacting with your website and content.
How much will it cost me ?
The cost of analysing your website analytics depends on many factors, including how often you want a detailed report, when you’re planning campaigns and so on. we will work with you to review your goals and come up with a strategy. Google Analytics is free at the end of the day, but having someone digest that data for you can make the difference between securing business and missing out.