Graphic design is the craft of creating visual content to communicate messages. Applying visual hierarchy and page layout techniques, graphic designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs to optimize the user experience. How can it benefit me and my business? Graphic design is essential for many businesses. From your logo to your advertisements, it’s important that you have a professional look that grabs attention. But if you don’t have a graphic designer on your team, rest assured. You can hire a graphic designer for any project to get the work you need to be completed. Perhaps you have an existing business that needs marketing materials to help promote and advertise. Or you may be starting a brand new business with several graphic design projects in mind to establish your branding. No matter what project you have in mind, working with a graphic designer will guarantee you have the designs you need to succeed. How much will it cost me ? Hiring a freelance graphic designer allows flexibility and there are options for all wallets. While the average hourly rate of a freelance designer is $45, you can hire someone cheaper. The lower your budget, the higher the pressure to find a quality hire. On the other side of the spectrum, skilled designers charge on average 23% more than standard and all the way up to $150 per hour. Facing these rates, it’s tough for small businesses and solopreneurs to foot the bill. Note these numbers don’t include bonuses, overtime, or the revision process that some designers may charge separately. It’s also common for the client to be billed in increments (25% or 50% upfront and the remaining at the completion of the project). FLAT FEES Then, there’s flat fee pricing. The price, varies on average from $5 to $1000+. The more research you need in the pre-design phase, the more expensive it gets. Flat fee pricing should include a predetermined number of revisions. If you are the type of client to require a lot of revisions, the designer may then bill you for the additional hours worked, which can range anywhere from $20 to $150 per hour.