What is Social Media Advertising?
Social media ads is paid online advertising on social media platforms, one of the major benefits of advertising on a social networking site is that advertisers can take advantage of the users demographic information and target their ads appropriately. With social media advertising, advertisements are distributed to users based on information gathered from target group profiles.
How can it benefit me and my business ?
The goal of all paid advertising should be to generate leads. Each social media posted created should be connected to a landing page and the landing page should include a call to action. The link to the landing page that includes a call to action will maximize the effectiveness of the campaign. It’ll also allow you the ability to monitor the effectiveness of the campaign. Other key points are a listed below:
Increase Your Visibility
Promoting posts on Facebook is a great way of increasing the visibility of your content. Your post will appear nearer to the top and in more people’s News Feeds than if it wasn’t promoted.
Reach an Engaged Audience
Social media users tend to be highly engaged. Because people visit social networking sites several times per day and spend a lot of time on them, ads on social networks are more likely to be seen, clicked and shared.
Increase Brand Awareness Customer Loyalty
When you create a Facebook page for your business and then promote it through Facebook advertising to accumulate more “likes”, you increase brand awareness.
Test Drive Promotions
Advertising on social networks is cost-effective because you only target people who are interested in your products and services, you’re only charged when someone clicks on your ad.
How much will it cost me ?
The amount you spend on social media depends on a number of factors, such as the number of platforms you use, the paid ads you create.
On average, companies spend £150 – £250 per day on social media advertising, Ultimately, you must choose a budget that fits the needs and goals of your business. We’ll work with you to review your goals, your marketing budget, and your industry to determine the best social media pricing marketing package for you. That way, we can make sure we’re offering social media management packages that match up with your needs at a price that works for your company.